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Homeopathy is becoming commonplace in the aisles of national chain drug, grocery, pharmacy and discount stores. People are using homeopathy for a range of health concerns, from wellness and prevention, to the treatment of diseases and conditions. Many physicians and pharmacists are adopting homeopathic medicines into their practices as an alternative method of treatment.
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The National Institutes of Health (NIH) reports that approximately 74% of Americans are using some form of alternative treatment. It’s of interest to note that most of the consumer health dollars that are spent for these therapies are often out-of-pocket.
Homeopathic remedy sales in food, drug and mass outlets (excluding Walmart) totaled $236 million for the 52 weeks ended December 27, 2008, representing a 6% lift, according to SpinScan data.1
Cough, cold and flu formulations comprise 64% of the overall mass homeopathy offering and are growing at a 10.5% clip, representing 91% of the overall category growth.1
While many physicians and pharmacists have added these treatments to their offerings, there are still many that are unfamiliar with the basic principles and nomenclature of homeopathy. With homeopathic products prominently positioned on your shelves, it’s time to educate yourself on these therapy forms and their principles so that you become a knowledgeable resource that consumers can turn to with their questions.
1“Homeopathic meds offer cough-cold alternative.”
Drug Store News, March 2, 2009, p.66.
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